Vidize Blog » guy kawasaki http://www.vidize.com/blog Record video interviews and dialogs online Thu, 14 Jul 2011 10:08:27 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 No Plan, No Capital, No Model… No Problem http://www.vidize.com/blog/archives/no-plan-no-capital-no-model-no-problem/ http://www.vidize.com/blog/archives/no-plan-no-capital-no-model-no-problem/#comments Mon, 25 Jun 2007 18:19:08 +0000 admin http://www.vidize.com/blog/archives/no-plan-no-capital-no-model-no-problem/ This is a very informative video. Moderated by Guy Kawasaki.

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]]> http://www.vidize.com/blog/archives/no-plan-no-capital-no-model-no-problem/feed/ 0 Art of the Start Slides http://www.vidize.com/blog/archives/art-of-the-start-slides/ http://www.vidize.com/blog/archives/art-of-the-start-slides/#comments Thu, 20 Jul 2006 10:39:53 +0000 admin http://www.vidize.com/blog/archives/art-of-the-start-slides/ I posted Guy Kawasaki’s Art of the Start video yesterday. Today I got the PDF with the slides he was going through.

Download: Guy Kawasaki – Art of the Start

Please note that his eleventh point is different in this presentation. At the TiECon, his eleventh point was about bozosities.

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]]> http://www.vidize.com/blog/archives/art-of-the-start-slides/feed/ 0 Guy Kawasaki – Art of the Start http://www.vidize.com/blog/archives/guy-kawasaki-art-of-the-start/ http://www.vidize.com/blog/archives/guy-kawasaki-art-of-the-start/#comments Wed, 19 Jul 2006 11:25:27 +0000 admin http://www.vidize.com/blog/archives/guy-kawasaki-art-of-the-start/ Guy Kawasaki did a book called Art of the Start. He posts about that in his blog as well.

This time, however, he has a video out. Both instructional and entertaining.

The speach was delivered at TiECon 2006. Another speaker was Arnold Schwarzenegger. Instead of his keynote, I urge you to watch his appearance on CBC in 1975. It’s a lot more fun.

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]]> http://www.vidize.com/blog/archives/guy-kawasaki-art-of-the-start/feed/ 0 DIY: Community http://www.vidize.com/blog/archives/diy-community/ http://www.vidize.com/blog/archives/diy-community/#comments Sun, 11 Jun 2006 10:27:20 +0000 admin http://www.vidize.com/blog/archives/diy-community/ Guy KawasakiIn my experience, most companies come out as very poor shepherds when it comes to communities.

Case in point: I was reviewing Adobe’s live docs for Flash Media Server 2. There wasn’t a SINGLE comment on any of the docs I viewed. I’m not talking about a discussion, I’m talking about someone saying something.

Guy Kawasaki, an evangelist turned VC, lists 8 simple bullet-points for community building:

  1. Create something worth building a community around
  2. Identify and recruit your thunderlizards — immediately!
  3. Assign one person the task of building a community.
  4. Give people something concrete to chew on.
  5. Create an open system.
  6. Welcome criticism.
  7. Foster discourse.
  8. Publicize the existence of the community.

Being the marketing guy that I am, I immediately want to start from the back – there’s no such thing as bad publicity, right? It does make sense to start at 1. Building a community around something great will help you beat the one-percent rule of contribution.

A company that’s doing great in the community business (though it isn’t exactly a smooth ride) is Blizzard. Their community system has come a long way since the Diablo 2 days. Back then, if you wanted a community, you were better off at some of the Diablo fan sites. With World of Warcraft, however, it’s a lesson learned. There are professional community managers, webmasters, etc. and their forums are much, much livelier. (Rumor: Blizz will be unveiling Diablo 3 soon. Could even show up on Playstation 3!)

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