Vidize Blog

This is a new phenomenon that you can observer in all of its (un)scientific glory at YouTube or Google Video. It appears that when you mix Mentos with diet Coke you get a geyser.
What was the brand manager’s reaction? “It’s an entertaining phenomenon … [but] doesn’t fit with the brand personality of Diet Coke”… Indeed.
[...]

The Queen turns 80 today (UK’s head of state, duh!) . The first association that I have doesn’t have to do with the Queen at all. It doesn’t have to do with Freddie Mercury’s Queen either.
It is music-related, so if you’ve put your money on ”Freddie”, you were somewhat close. My first association was Sex Pistols‘ God Save the Queen.
There’s [...]

Even before the term user-generated content became big in web 2.0, it ruled a niche in the online game industry. Games like The Sims took the concept and ran with it. They were not alone as multiple expansions to popular games were created by users.
Cases in point: Diablo’s Hellfire expansion and Counter Strike (based on [...]

I’ve been trying to incentivize people to use the company Wiki. A new post puts it into perspective. It would appear that less than 1% of people actually contribute in an democratized community.
Out of the millions of visitors to the Wikipedia in June 2005, only 68,682 actually clicked the edit button and contributed in some [...]