Archive for the 'Marketing' Category
Marketing process tips
0 Comments Published October 23rd, 2006 in Entrepreneurship, Marketing, Media.Taking a break from Gootube is hard. Last night, Conan O’Brien did a 15 minute gig on Youtube and it’s marriage to Google.
Seth Godin posted top 10 list regarding the marketing process. I singled out three:
Don’t run out of money. It always takes longer and costs more than you expect to spread your idea. You [...]
Youtube has been offering “Director” accounts for some time now. The guys who sign up for them, have the the dubious benefit of having a director logo appear on their account.
There’s no doubt some of these are REAL directors. The director logo, however, raises the bar somewhat in terms of expectations. I expect these are [...]
Seth Godin has a post about luck in which he gets away with claiming the LUCK plays a more and more important role in today’s marketing.
Take the case of Levi Strauss & Co. This company was lucky, plain and simple. It makes a garment that was the clothing of choice for a generation of free-spending [...]
Seth Godin has a post about marketing Heroes. Here’s a paragraph from his post:
Often unconsciously, we use these marketing heroes to help us make decisions. We model our decisions after the ones we think they would make. What would Richard Branson do? What would David Ogilvy do? What would my dad do?
Amazing! He got all [...]
I have deep respect for Ogilvy (that’s David Ogilvy, not the same as the agency he left behind). One of the key concepts he promoted was the one of the supremacy of the brand, with savvy marketers being its stewards.
I respect him as a marketer but I love his focus on getting the SALE. [...]
This is a new phenomenon that you can observer in all of its (un)scientific glory at YouTube or Google Video. It appears that when you mix Mentos with diet Coke you get a geyser.
What was the brand manager’s reaction? “It’s an entertaining phenomenon … [but] doesn’t fit with the brand personality of Diet Coke”… Indeed.
[...]
Vidize – the meaning of it all
0 Comments Published May 9th, 2006 in Marketing, News, Video, Vidize.I ran into an article recently (at Slate) that went at great length about the efforts of an advertising man. His quest was simple. Get the word concept into Merriam-Webster’s dictionary.
One would think the word concept already exists. Not so. It exists ONLY as a noun. It’s real potential, however, lies in using concept as [...]
