Archive for the 'Marketing' Category
Bad people = good PR
0 Comments Published November 16th, 2010 in Marketing, Media, News, Video, journalism.Riftstalker writes about Activision’s PR tactics. It seems they’re successful every time in attracting media coverage.
It begs the question if the guys in CNN (and other media) are journalists or just hacks.
Nassim Taleb on the highly improbable
0 Comments Published September 18th, 2010 in Entrepreneurship, Marketing, Media, journalism.Nassim Taleb, a professor at New York University and author of “The Black Swan: The Impact of the Highly Improbable,” talks with Bloomberg’s Erik Schatzker about the May 6 stock market selloff and his investment strategy.
YouTube advertising ignores UGC
0 Comments Published August 29th, 2007 in Marketing, Media, News, Video, journalism.When Google introduced its ad model for YouTube, one could’ve expected that ads will show up in ALL cat-and-dog fighting videos (a.k.a. user-generated content or UGC). Instead, it appears that Google’s video ads will only show on videos supplied by the 3,000 professional content providers and 70 independent partner channels.
This quote from TVWeek:
Considering that giant [...]
No Plan, No Capital, No Model… No Problem
0 Comments Published June 25th, 2007 in Community, Entrepreneurship, Marketing, News.This is a very informative video. Moderated by Guy Kawasaki.
Tags: churchill, Entrepreneurship, guy kawasaki, startup, VC
churchill, Entrepreneurship, guy kawasaki, startup, VC
How to tell you’re spamming DIGG
0 Comments Published June 11th, 2007 in Community, Marketing, Media, News, journalism.Now, you’re all familiar with the DIGG phenomenon. A few people digg your post and suddenly tens of thousands of people visit your blog.
I admit I have only managed to get it to work for me once (though I never tried hard anyway). My Starcraft 2 blog had a post with 1,500 diggs and around [...]
Apart from the obvious lesson (bootstrapping), Burt Rutan makes an amazing presentation on space flights, innovation cycles, commercialization of technology, and the superiority of private enterprise (to government).
Tags: bootstrapping, burt rutan, space, space flight
bootstrapping, burt rutan, space, space flight
Google has just announced at the AdSense blog that they have started a closed beta of AdSense for video.
Previously, it was possible to get a video ad instead of an image ad (granted you have opted in for video). This one is different and is probably tied to Google’s acquisition of Youtube.
It will now [...]
Just as Microsoft launches Silverlight in an attempt to compete with Adobe’s Flash, Adobe strikes back.
Adobe will be launching a desktop media player, which is called unsurprisingly, Adobe Media Player. The player will be able to play FLVs (flash video format) as well as a number of other video formats.
The player has been built [...]
Although it’s too early to tell truth from fiction, it seems likely that Apple are working on a cell phone (dubbed iPhone by fans).
Most of the rumors center around Apple’s strength to create a streamlined, easy-to-use gadgets (like the iPod). I am thinking about the difference it could create for video.
Merging a video iPod [...]
I’m not a pundit or an expert for that matter. Looking at Yahoo’s unspectacular performance and Google’s rise to dominance, it makes sense they’ll be looking for change.
They in this case is no other than Yahoo’s BoD. The big news is that Yahoo’s CFO, Susan Decker, gets promoted, while quite a few senior people leave. [...]
