I’m not a pundit or an expert for that matter. Looking at Yahoo’s unspectacular performance and Google’s rise to dominance, it makes sense they’ll be looking for change.
They in this case is no other than Yahoo’s BoD. The big news is that Yahoo’s CFO, Susan Decker, gets promoted, while quite a few senior people leave. Here’s the details:
Sources told CNBC’s Jim Goldman that Lloyd Braun, head of Yahoo’s media and entertainment group, was asked to leave the company on Tuesday morning after Yahoo first suggested he take a lesser role. Senior Vice President John Marcom, who ran Yahoo’s International Business operations, also was asked to leave. Yahoo also announced that Chief Operating Officer Daniel Rosensweig, once considered a rival to Decker to succeed Semel, will leave the company in March.
Yahoo posted a 37% drop in quarterly profit and its long-term options don’t look too good either. MySpace and YouTube, are effectively Google’s playground now, so there isn’t a quick M&A fix for Yahoo.
On top of that I’m always suspicious of companies run by CFOs, especially when they’re in a high-growth market. My gut feel is that CFOs work best with milk cows. I already feel sorry for Jumpcut and del.icio.us.