Vidize.com

I ran into an article recently (at Slate) that went at great length about the efforts of an advertising man. His quest was simple. Get the word concept into Merriam-Webster’s dictionary.

One would think the word concept already exists. Not so. It exists ONLY as a noun. It’s real potential, however, lies in using concept as a verb. As in … I’ve concepted this blog while watching TV.

Getting vidize into a dictionary will admittedly be even more difficult. It doesn’t exist as a noun, the verb isn’t polished yet. On top of that, it’s common knowledge that verbs that end in -ize are … ugly (for lack of a better word). Listen to Slate:

…many people today take umbrage at verbs that end in -ize, such as incentivize or prioritize. But such aesthetic objections are arbitrary; in the 19th century, critics railed against demoralize, deputize, and Americanize, words in which -ize now goes unnoticed.

Patience is key. In a hundred years or so, vidizing will be as popular as say … prioritizing. That’s not bad. I’m willing to wait granted we witness great advances in the field of cryogeny.

I’ll be coming back to this post every three months and fine-tuning what vidize means. Right now, it’s a tabula rasa and that’s looks both exciting and promising. Feel free to disagree in the comments section below.

Tags: brand, marketing, meaning, name, video, vidize