Unified theory of UGC

I’ve been posting user-generated content on a regular basis here (be it Guy Kawasaki or Numa numa).

The guys at BusinessLogs have come up with something of a “theory” to explain the value the end-user gets by contributing to a site. The question that’s being asked is:

If you spend X units of time/creativity/effort do you get 3X units of pleasure/entertainment/utility in return, or do you only get 1.2X or .6X?

Here’s a snippet from the post.

…the most successful sites (based on user generated content) were the ones that gave the most bang for the buck, or, the most pleasure/utility back to the user. If I put in X units of effort and a site gives me back 2X units of entertainment, that’s good. If I put in X units of effort and get back 20X units of entertainment, that’s much better. On the flip side, if I put in X units of effort and get back 1/8th X units of entertainment, that means the X units of effort I initially put in were a complete waste of time, or, the site took my content and gave me squat in return.

I buy some of the utalitarian aspects of the theory. I’m not at all sure about the evaluations that they’ve made. Here’s the short list:

  • Myspace: for each unit of effort, you get 50(!) of pleasure
  • YouTube: a unit of effort gets you 20-40 units of pleasure
  • Squidoo: 8-10 units of effort only get you 15 units of pleasure

I bet Seth Godin is furious about this assessment (he’s the guy behind Squidoo!). My Diablo lens at Squidoo is only behind Google in terms of the traffic it sends to my Diablo 3 blog.

2 Responses to “Unified theory of UGC”

  1. 1 naisioxerloro

    Good design, who make it?

  1. 1 Citizen journalism at Vidize.com

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