SurfaceMicrosoft is amidst a mid-life crisis when it comes to identity.

It takes a toll on Surface, which didn’t find the acceptance in business that everyone expected.

So when something sells poorly (less than a million units), you slash the price.

This is what Microsoft did and Windows tablets now start at just $349. Let’s see if Microsoft’s XBOX strategy works out for tablets as well. Strategy is called siphon money from profitable divisions to maintain the lowest price.