Mentos + Coke videos
Published June 18th, 2006 in Community, Marketing, Media, Video.This is a new phenomenon that you can observer in all of its (un)scientific glory at YouTube or Google Video. It appears that when you mix Mentos with diet Coke you get a geyser.
What was the brand manager’s reaction? “It’s an entertaining phenomenon … [but] doesn’t fit with the brand personality of Diet Coke”… Indeed.
The reason I chose this specific video is because of Steve Ballmer’s Developers remix. There’s a ton of others - DIY “how to mix mentos and coke” videos.
anarchy, branding, community, marketing, media, user created content, video
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