- Don’t run out of money. It always takes longer and costs more than you expect to spread your idea. You can budget for it or you can fail.
- Focusing obsessively on one niche, one feature and one market is almost always a better idea than trying to satisfy everyone.
- Test, measure and optimize. Figure out what’s working and do it more.
The rest are worth reading as well but I like these three in partucular. Especially, since we’re talking about a process. Ordering them like that makes everything seem as easy as 1-2-3 (or A-B-C if you’re a Jackson’s fan!).
Oh, yes, don’t forget to grab Seth’s wonderful Bootstrapping Bible.