Google and net neutrality

Eric SchmidtAdSense is already part of my lifestyle (I check it compulsively!). I was expecting the introduction of Google’s click-to-play video ads and voila – I get a note about them.

I visited the AdSense blog to find out more and I saw a message from Eric Schmidt,¬†Google’s CEO about network neutrality¬†(that I wrote about in my two-tier Internet post).

Here’s a few key points that Eric mentioned:

On the Internet, a business doesn’t need the network’s permission to communicate with a customer or deploy an innovative new service. But the phone and cable monopolies, who control almost all broadband Internet access, want the power to choose who gets onto the high-speed lanes and whose content gets seen first and fastest. They want to build tollbooths to block the on-ramps for those whom they don’t want to compete with and who can’t pay this new Internet tax. Money and monopoly, not ideas and independence, will be the currency of their Internet.

You can support the net neutrality initiative by visiting www.itsournet.org.