I just read Seth Godin‘s manifesto on Bootstrapping. It’s a manifesto because it started life at ChangeThis. Seth likes to call it a Bible. Probably because it requires a leap of faith and a lot of prayer.
Right at the start of it, he suggests you print out the following text and tape it to the bathroom mirror.
I am a bootstrapper. I have initiative and insight and guts, but not much money. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the business—not on politics,career advancement, or other wasteful distractions.
I will leverage my skills to become the key to every department of my company, yet realize
that hiring experts can be the secret to my success. I will be a fervent and intelligent user
of technology, to conserve my two most precious assets: time and money.
I’m in it for the long haul. Building a business that will last separates me from the
opportunist, and is an investment in my brand and my future. Surviving is succeeding, and
each day that goes by makes it easier still for me to reach my goals.
A must-have: download The Bootstrapper’s Bible by Seth Godin.