Adobe Media Player

Adobe Media PlayerJust as Microsoft launches Silverlight in an attempt to compete with Adobe’s Flash, Adobe strikes back.

Adobe will be launching a desktop media player, which is called unsurprisingly, Adobe Media Player. The player will be able to play FLVs (flash video format) as well as a number of other video formats.

The player has been built on Adobe’s Apollo framework which will be available approximately at the same time as the player, i.e. in late 2007.

A lot of observers have been saying that Microsoft faces an uphill battle for marketshare with its Silverlight. I bet the hill is twice as steep when it comes to Adobe getting a foothold when it comes to desktop players.